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Sr Omnichannel Brand Manager Vaccines Job

Requisition ID: PRO018457
MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. With a diversified portfolio of prescription medicines, vaccines and animal health products, MSD's success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
As we continually bring new products to market and look to expand our brand in new therapeutic areas, we are searching for a Sr Omni Channel Brand Manager to complement a growing team.
The Sr. Omni-channel Brand Manager (Sr. OBM) works across the portfolio within his/her Business Unit on implementation of brand strategies. The Sr. OBM will be a leading resource in launch planning and marketing. The Sr. OBM will coordinate with relevant cross-divisional stakeholders to ensure activities are aligned with MSD priorities and brand strategies and for following up on KPI's with tools and dashboards.
The Sr. OBM will identify and support market specific priorities by developing, leading and influencing the execution of the local franchise / launch plan process. The Sr. OBM will also be responsible for segmentation and coordinating the local activity plan within approved promotion budget and for local adaptation of regional and global materials.
The OBM will be an important role in driving the transformation in our go to market model, leveraging new and existing channels, and in innovating the way we collaborate and interact with our customer universe by working on customer and digital solutions. The OBM can be responsible for specific customers/customer events in order to stay close to the customer journey. The OBM will develop, implement, track and optimize our digital marketing campaigns across all digital channels and collaborate with agencies and other vendor partners.
The Sr. OBM will be an integrated partner in the forecasting and supply processes in collaboration with the Business Unit Lead and the Business Analytics Team.
Over and beyond the Sr. OBL may also be responsible for leading a Nordic Center of Excellence (COE) for certain brands/portfolios and for facilitation of best practice sharing among the Nordic markets and for representing the Nordic cluster towards regional and global stakeholders with one strong voice
Qualifications
Master degree from an accredited university, and significant experience in customer and brand
Scientific/clinical knowledge in order to provide approved disease & therapeutic solutions (e.g. approved product information and patient education) to key decision makers and stakeholders. Demonstrate knowledge of standards of care and emerging clinical trends within responsible indications. Ability to transform to compelling marketing messages
Experience in digital marketing with demonstrable results in identifying target audiences and devising digital campaigns that engage, inform and motivate
Familiar with principles of health economics and the clinical implications. Proactively identifies business opportunities and supports appropriate pull-through and understands current state and evolving landscape of integrated payers in the country
Ability to work in a very complex setting and across many functions and levels and across different customer types. Flexible and dynamism to adapt and succeed in a rapidly changing environment. Able to work independently and collaboratively with an open mind-set
Strong communication skills in English as well as native language
Geographical coverage:
Country
Travel: 10%
Working relations (not exhaustive)
External:
HCP's /SL's
Patients and Patient organisations
Relevant public stakeholders
Internal:
Market Access
Digital & Customer Solutions
Strategic Accounts
Medical Affairs
Regulatory Affairs
Office based position with 20-30% of time spend with customers
Subordinates directly supervised:
No direct reports
About MSD in the Nordics
For over 125 years and counting MSD has revolutionised global health care. Today, more than 800 people work for MSD in the Nordics alone. Innovation is our life's blood, and you will be a part of developing new and customer centric health care solutions that go beyond medicine to help people be well and live better lives during treatment. We have a strong pipeline of products within medicines, vaccines, biologic therapies and animal health products. We work every day to make healthcare accessible to as many as possible, which requires top talent within both R&D, marketing, finance, health economy and policy shaping. Globally, we operate in 140 countries and demonstrate our commitment to increasing access to health care through far reaching policies, programs and partnerships. MSD is a tradename of Merck & Co., Inc., with headquarters in Kenilworth, N.J., U.S.A. For more information, visit
www.msd.dk
Job: Product Management/Marketing
Other Locations:
Employee Status: Regular
Travel:
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD
Job Segment: Branding, Medical, Brand Manager, Manager, Law, Marketing, Healthcare, Management, Legal



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